11- Whitney Scott
Welcome back to Small Business Bestie, where fun meets impactful business conversations! Today, let’s dive into the world of franchising and martial arts with Whitney Scott, who’s not just a franchisee but a firm believer in the power of high kicks and high hopes!
So, Whitney stepped into the franchise arena by picking a martial arts brand that struck a chord with her family's passion for empowering kids. With the help of a franchise broker—kind of like a matchmaker but for business opportunities—she found the perfect fit. If you’re fishing around the idea of a franchise, Whitney stresses the importance of chatting up current franchisees. It’s like reading reviews before buying a gadget but way more crucial.
And hey, it’s not all about signing papers and opening shop. Nope, being a franchisee means you’re in for a bit of sprucing up and enhancing whatever you inherit. Sounds daunting? Well, Whitney points out the silver lining: fantastic support from the franchisors. That means less Googling and more doing what works, with a playbook already in hand.
Now, let’s kick it over to the impact of martial arts. Whitney’s little champ—her son—has been acing focus and building muscle, all thanks to their own martial arts classes. It’s like watching a young superhero in training, right in your backyard. Thought martial arts was just about fighting? Think again! It’s about building character, discipline, and yes, some cool moves.
Speaking of moves, Whitney has made some smart ones in the marketing arena. She tackles the idea that being overly optimistic in sales isn’t always the best strategy. Keeping a scarcity mindset helps in cherishing and effectively converting every lead. Whitney keeps it real—engaging with the community, showing up where it matters, and making each connection count, because let’s be honest, not everyone is going to sign up, but those who do are gold.
And for all you adults thinking that martial arts might just be for kids—guess what? There’s a whole segment out there just for you. Tailoring marketing messages to resonate with what people really want works wonders. Whitney knows her stuff, weaving her past sales experience into striking marketing strategies that actually land.
Before we wrap this up, remember Whitney’s golden rule: empower your team. It’s like setting up dominos perfectly; you just need to tip the first one and watch the magic unfold. This lets her zoom out a bit and focus on big-picture strategies and staying true to her business values.
For those of you hooked on the profound impact of martial arts or the nitty-gritty of franchising, why not give Premier Martial Arts a follow on their socials? Dive deeper, maybe even grab a free lesson or two, and see what all the fuss is about.
And for the dreamers and doers tuning into Small Business Bestie, keep those dreams big and the actions bold. Whether you’re a seasoned entrepreneur or just starting to toy with the idea of a start-up, keep fueling those aspirations with a healthy dose of real talk and inspiring stories.
There you have it! Adventures in franchising, life lessons from martial arts, and marketing tips straight from the pro, Whitney Scott. Don’t forget to hit subscribe for more episodes filled with fun, flair, and fabulous business insights. Until next time, keep those business spirits high and those karate chops higher!
Connect with Whitney and Premier Martial Arts:
FB: https://www.facebook.com/whitneyleascott
FB: https://www.facebook.com/premiermartialartshamburg
Premier Martial Arts Website
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